AI for business transformation

As digital transformation, data availability and artificial intelligence, in particular with generative AI, reshape decision-making, value creation, and ways of working, many organizations struggle to move beyond isolated experiments toward coherent and responsible AI strategies to create value.This 12-day Executive Certificate, capitalizing on some faculty members being part of the Hi! Paris Center, provides Executives conceptual frameworks, hands-on experimentation, and applied business perspectives.This will allow our participants to learn how to align AI and data initiatives with organizational objectives and translate technological potential into actionable, responsible strategies grounded in their own contexts.The program offers a modular structure blending core courses in AI, data, generative AI, agentic AI and their strategical uses and implementations with electives that allow participants with different senior professional profiles to tailor the program to their strategic, organizational, or commercial priorities.

These online courses are bridging courses for participants to start at the same level of knowledge and understanding for the Core Modules.This short course, which are equivalent to half a day’s work, will help participants learn about key AI concepts, the historical development of AI and its main challenges and implications for organizations, businesses and society.

Activating AI for Business (2 days) *This module equips executives and managers with a solid understanding of artificial intelligence fundamentals and their implications for productivity, strategy, commercial outcomes, ethics, and regulation.*Activating AI for Business is the new name for AI Ready for Business. The credits earned through this program are equivalent and therefore remain valid for this Executive CertificateBuilding a data & AI strategy (2 days)This course helps executives and senior managers master key data science and AI concepts to define and implement strategic initiatives that grow their businesses.Deploying Agentic AI (2 days)This module focuses on how leaders can evaluate and steer AI initiatives. Participants work directly with AI tools, APIs, custom assistants, workflow automation, and emerging agent capabilities that are reshaping operations.

Driving AI & data in marketing and sales (4 days)This elective helps understand how data and AI are reshaping customer engagement, sales performance, and strategic decision-making.Participants build and deploy data-driven solutions and AI tools to enhance marketing effectiveness and drive measurable business value.Elevating Marketing Strategy with AI (2 days)This course explores how artificial intelligence is reshaping marketing strategy and practice. Participants develop the strategic perspective and actionable insights needed to integrate AI-driven approaches into their teams.Governing responsible AI (2 days)This module enables executives to critically assess the environmental, social, and ethical impacts of artificial intelligence, from resource dependencies to workforce and societal effects, to deploy AI responsibly..Leading change in a disruptive world (4 days)This course equips senior leaders with the frameworks and skills to anticipate disruption and lead impactfully organizational transformation in complex, uncertain Environments.

Pédagogy: This Executive Certificate will offer interactive lectures and conceptual frameworks, with business cases and real-world examples to apply the newly acquired tools.Class will be taught using hands-on workshops and tool experimentation, including proprietary HEC tools such as Aitelier. Group work and peer learning will be at the core of classes to facilitate discussions. Moreover, as part of the course, the participants will work on the direct application of the learnings to their own organizational contexts.Evaluations: The evaluations will be done over a group project and final written assignment.

This Executive Certificate is designed for experienced professionals and decision-makers who are involved in, or impacted by, AI- and data-driven transformation across the organization, and who seek to develop a structured, business-oriented, and responsible approach to artificial intelligence.3 tracks have been specifically designed to respond to the challenges faced by executives:• Strategic leadership: for business leaders with overarching AI topics• Marketing leadership: for marketing leaders with strategic marketing conundrums• Operational marketing: for marketing leaders with hands-on needs.

Our certificate is designed for executives, senior leaders, and functional or operational managers with at least five years of professional experience.