AI For Business From experimentation to confident implementation
Vlerick Business School
Digital Transformation and AI
About Programme
AI can unlock significant value – but only when it’s implemented well. So this programme empowers you to move from AI strategy to real-world impact. You’ll get an in-depth understanding of AI, learn how to select the right approaches for your organisation – and develop the confidence and tools to put them into practice. Guided by leading faculty and industry experts, you’ll gain the skills and insight to deliver measurable AI-driven results.
Programme Content
This three-day intensive programme is designed to create immediate operational impact. It blends self-paced learning with expert-led, interactive classroom sessions.
Module 1: Assess the AI maturity of your business
Demystify the core components of AI
Identify the main barriers and enablers of AI adoption
Assess your organisation’s data and AI maturity
Module 2: Business value with discriminative AI
Gain a manager-level understanding of predictive analytics, machine learning and deep learning
Learn to harness the power of image recognition, natural language processing, sensory processing and robotics
Understand how to evaluate commercial and open-source AI models – and when fine-tuning can align them with business goals
Module 3: Generative and agentic AI
Discover how to hyper-personalise internal and external communications with Generative AI
Develop AI solutions that use your company’s data to deliver accurate, relevant results for your teams and customers
Fast-track workflow automation with agentic AI and light-touch human oversight
Module 4: AI opportunity mapping and implementation
Identify where AI can automate processes, augment people and innovate in your business
Assess AI opportunities in the context of your organisation’s AI maturity
Quickly turn AI ambitions into value with the right team and tool-stack
Module 5: Cultivate a culture that’s open to AI adoption
Build organisational trust in AI
Identify AI risks and biases
Navigate privacy and ethical trade-offs
Programme Audience
Managers and team leaders
SME owners and decision-makers
IT managers
Consultants and project leaders
Innovation managers
Programme Benefits
Gain the technical literacy to lead AI initiatives
Bridge the gap between AI strategy and implementation – with a structured roadmap for deployment
Turn AI strategy into clear direction using proven templates and frameworks
Achieve fast, high-impact results with the right AI tools for your organisation
Identify the technology and competencies needed to grow and future-proof your organisation’s AI maturity
Inspire and empower your teams, fostering an AI-positive culture
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