Indian Institute of Management Lucknow
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Today’s Digital Product Managers are truly multidimensional professionals, often described as jacks of all trades and masters of integration. They are involved across the entire product lifecycle, from ideation and capturing the voice of the customer to product launch, lifecycle management, client engagement, and revenue generation. It is no exaggeration that they are called as mini-CEOs.
This program offers a rare opportunity to learn directly from Program Directors who have successfully delivered over 12 batches of Product Management programs across the past five years. Participants will engage with an original Digital Product Management case study authored by the Program Directors themselves and published by Harvard Business School, a global bestseller.
Designed as a short-duration, high-impact program, it aims to introduce and prepare aspiring professionals for a career in Product Management. The curriculum also explores the interdisciplinary processes required to build successful digital products in modern organizations. No prior technical background is required, only curiosity, creativity, and the passion to design compelling digital products and features. Tailored for time-pressed professionals, this compressed 3-day learning experience culminates in an Executive Certification in Product Management, ideal for those seeking maximum impact in shorter timeframe.
Digital Product Management fundamentals
Role of AI and Machine Learning in Product
Management
Design Thinking in practice
User-centered product development (LenDen Club Case Study – Global Bestseller authored by the Programme Director)
UX design concepts and tools
Building product start-ups and MVPs
Managing product development using Lean, Agile, and Scrum
Experimental design and A/B testing for marketing decisions
Data visualization and managerial data storytelling
Upon completion of the programme, participants will be able to:
New product introduction cycles
User personas and user stories
Customer journey mapping
Product roadmaps, mock-ups, UX wireframes, and PRDs
Understand and apply AI in digital product management
Gain hands-on exposure to designing and developing digital products using Lean Strategy, Design Thinking, and Agile–Scrum methodologies
Apply design thinking principles to real-world product challenges
Use data-driven frameworks for key product marketing decisions, including segmentation, targeting, customer insights, acquisition, retention, satisfaction, and loyalty
Apply analytical models for demand forecasting, market sizing, and product sales planning
Master data visualisation and storytelling to communicate product insights effectively and foster a data-driven culture within organisations
The programme adopts an experiential, applicationoriented pedagogy, combining:
Interactive lectures and faculty-led discussions
Group exercises and hands-on analytical workshops
Real-world case studies, including cases authored by the Programme Directors and published by Harvard Business School and IVEY Publishing
A rich blend of lectures, discussions, hands-on practice, case analyses, and participant project presentations Sessions delivered by IIM faculty and experienced Product Management leaders from industry
This programme is designed for:
Professionals aspiring to build a career in Product Management, or those already working in product roles, particularly in the technology and startup ecosystem.
Startup founders working on digital or technologybased ventures.
Business heads and functional leaders seeking to leverage analytics and AI for growth in resourceconstrained environments.
Professionals involved in the design, development, production, or marketing of new products.
Product managers seeking to strengthen their product marketing and analytics capabilities.
Same topic, Similar duration - Broader exploration across all institutes
Speak with an Advisor
Prashansa Uttam
Programme Advisor
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