Programme Content
Module 1: Product Vision, Strategy and Leadership
Crafting product vision and mission
Product strategy frameworks: Vision, Values, Methods, Obstacles and Measures (V2MOM) and the Product Strategy Canvas
Product manager roles and responsibilities
Inbound vs. outbound product management (PM vs. PMM)
Excellence in product management: Skills and knowledge
Product management in an AI-powered world
Module 2: Opportunity Analysis and Product Discovery
Defining product opportunities
Sourcing and identifying product opportunities
Using the Jobs-To-Be-Done (JTBD) framework to structure product opportunities
Assessing market opportunities — the Real-Win-Worth (RWW) model
Building and presenting an opportunity brief
Using hypothesis-driven product discovery
Developing the minimum viable product (MVP)
Using gen AI for opportunity sourcing, customer insights and market analysis
Module 3: Product Design, User Experience and Agile Development
Gen AI for persona creation, wireframing, prototyping and usability testing
User-centric product design principles
MVP development
Agile development methodologies: Scrum and Kanban
User stories, epics and themes
Writing agile product requirements
Rapid prototyping and usability testing
Module 4: Product Planning and Roadmapping
Strategic product roadmapping
AI application for prioritization and trade-off decisions
Product portfolio management
Communication of roadmaps to stakeholders
Metrics for roadmap success
Adaptation to market changes
Module 5: Go-To-Market Strategy and Product-Led Growth
Elements of a GTM plan
PLG fundamentals
Building for self-service growth
Strategies for user activation
Leveraging AI for personalization and predictive models
Growth loops and viral mechanics
Using AI for virality analysis and growth modeling
GTM metrics and KPIs
Module 6: Product Pricing, Packaging and Monetization
Pricing models for products
Packaging and customer segmentation
SaaS revenue models and monetization
Metrics for pricing success
AI-driven analytics for customer lifetime value optimization
Competitive pricing intelligence
Experimentation, pricing optimization and AI-powered pricing experiments
Module 7: Managing Product Evolution and Growth
Product evolution and feature prioritization
Customer acquisition and development strategies
Life cycle management and sunsetting
Growth hacking and experiments
AI tools for product analytics, growth hacking and life cycle management
Module 8: Communication and Influence Skills for Product Managers
Evaluate strategies for influencing stakeholders through effective communication
Identify key concepts related to product communication, influence and stakeholder alignment
Develop a stakeholder influence strategy using communication frameworks and AI-supported messaging
