About Programme
In the dynamic world of digital marketing, rapid innovation is reshaping consumer engagement. Over the past decade, from the rise of TikTok to the impact of influencer and Amazon Ads, we now face a new era marked by the rise of generative AI, cookie deprecation, and the rise of retail media and MarTech.
As we face new challenges, such as data privacy concerns, regulatory pressures, and the demand for precise analytics, crafting a seamless and effective customer journey has become increasingly complex. The integration of cutting-edge technologies like generative AI and Customer Data Platforms (CDPs) is transforming the landscape, presenting unparalleled opportunities for personalized customer engagement through AI-driven marketing strategies.
AI-Driven Marketing Strategy
is a four-day executive education program that focuses on how the new marketing ecosystem works, how to effectively integrate the latest technological innovations such as generative AI, cookie deprecation, retail media and MarTech. How to build marketing strategies that are coherent and adaptable, and how to integrate all relevant marketing tools available now and in the future to cultivate enduring customer relationships and build an effective customer growth strategy. Prepare to transform your approach to digital marketing with AI and lead your organization into a future brimming with possibilities.
1
Adweek
2
Hubspots 2024 State of Marketing Report
3
eMarketer
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Prashansa Uttam
Programme Advisor
Columbia Business School
Executive Education Office
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