Programme Objective
Objectives
1
Understand where and ho
w AI creates marketing advantage and reshapes value creation.
2
Translate business goals
into data-driven strategies and measurable growth opportunities.
3
Design AI-enabled customer journeys
and personalised experiences at scale.
4
Leverage AI for creative development
, content governance, and media optimisation.
5
Build operating models
, guardrails, and vendor ecosystems for responsible AI adoption.
Programme Audience
Marketing managers
Digital and customer experience leaders
Product and innovation professionals
Senior executives (CMOs, marketing directors, transformation leaders)
Consultants supporting digital and data-driven initiatives
Programme Benefits
1
Become a strategic AI marketing leader and future-proof your career.
2
Strengthen your decision-making with data, experimentation, and predictive models.
3
Integrate AI across CX, brand building, communication, and commercial acceleration.
4
Gain confidence in orchestrating MarTech choices, governance, and change management.
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Prashansa Uttam
Programme Advisor
ESCP Business School
Executive Education Office
NA
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https://escp.eu
Paris, France
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