AI & Consumer Persuasion

Every organization exists to address customer needs and wants. AI is changing how consumers interact with products, services, and brands. Artificial Intelligence (AI) increasingly influences consumer persuasion, with tools such as machine learning, natural language processing, and predictive analytics empowering brands to subtly and effectively sway purchasing decisions. Managerial success – strategic and tactical – depends critically on having insight into how consumers think, feel, and behave in the age of AI. This course delves into the convergence of AI and consumer persuasion, emphasizing how AI technologies reshape marketing strategies and impact consumer behaviour.

This course aims to provide students with an in-depth understanding of how Artificial Intelligence (AI) canbe utilized to impact consumer behaviour and improve marketing strategies.

The teaching pedagogy comprises of lectures, conceptual discussions, and case analysis with discussions and presentations.

Anyone who deals with B2C market.

Participants will acquire essential skills and knowledge relevant to the changing marketing landscape and consumer behaviour. Important lessons include thoroughly comprehending how AI technologies impact buying choices, allowing participants to create data-driven, customized marketing strategies that successfully reach specific consumer segments.

Some of the exclusive benefits of attending this programme are listed below –