Agri-input Marketing Strategies

Agri-input marketing connects critical inputs, such as seeds, fertilizers, pesticides, and plant growth formulations, to farmers. It defines how these inputs are priced, distributed, and sold. Understanding this system is crucial, as inefficiencies in input supply hurt individual farmers and slow down national food production. The present program on Agri-input Marketing Strategies has been designed to equip participants with practical tools to boost sales and reach target markets. The comprehensive curriculum covers market analysis, branding, product positioning, and distribution strategies, among others.

A distinctive feature of this program is its focus on solution marketing across the value chain within the input industry.

The program equips participants with the knowledge and skills to excel in the dynamic and competitive field of agri-input marketing. The program has the following objectives:

The program uses the following delivery methods:

Lecture presentations

Experimental learning using case studies, where each topic includes a case study from the agri-input industry

Group exercises and participant presentations

Executives from agri-input companies who are involved in the marketing of different agri-inputs, such as seeds, fertilizers, pesticides, farm machinery, and plant growth formulations.