Agri-Food Business Programme for Global Competitiveness

The agri-food business is experiencing rapid global expansion, driven by evolving consumer preferences and cross-border business opportunities. As markets grow, so do the complexities of ensuring a safe, nutritious, and high-quality food supply. Consumers today demand not just food but also transparency through nutrition labeling, certification, and branding, increasing the pressure on procurement and supply chain strategies.Operating in this dynamic environment requires a deep understanding of the global environment, new business opportunities, strategies for competitiveness, managing culture and people, effective leadership skills and team building, managing logistics, dealing with risks and strategies involved in financing.This comprehensive24-sessionprogramme is designed to equip participants with the knowledge and skills needed to navigate these challenges effectively. With a strong global perspective, the programme addresses key managerial and strategic aspects of agri-food business operations.Additionally, a one-day field visit will provide participants with practical insights, enriching their learning experience through real-world exposure to industry best practices.

1. Leadership, Conflict Management and Effective CommunicationManaging communicationManaging people and cultureLeadership, team building and change management2. MarketingBranding sales labeling standardsDigital MarketingRural Agri-MarketingExport Marketing3. Supply Chain LogisticsLogistics and supply chain managementManaging contract farming4. Business Finance accountingValue chain financingFinancial statement managerial accountingBetter Financial Projection and modelling risk managementManaging exchange rate risks and hedging5. Food and Agribusiness StrategiesStrategies for global competitivenessStrategic planning operational excellence in Agri-businessEffective strategies for logistics (global business logistics and trade logistics)New business opportunities, innovation Entrepreneurship6. Agri-Data AnalyticsDigital technology in agri-businessData analysis and presentation

This programme aims to equip participants with the knowledge and skills required to navigate the evolving global agri-food business landscape. By the end of the programme, participants will be able to:Understand the global growth, competitiveness and challenges of the agri-food business.Explore consumer demand, quality standards, and procurement strategies.Analyse the impact of branding, certification, and labeling.Develop strategies for competitiveness, leadership, and team management.Learn logistics, risk management, and financing in agri-food business.

The programme employs an engaging mix of lectures, case studies, group discussions, role plays, exercises, industry experts and possibly a short field exposure.