The Wharton School

Advancing Digital Innovation

The Wharton School

Strategy and Innovation

About Programme

Understanding disruption and building AI capabilities are essential — but they are not enough. Leaders must also know how to identify, shape, and advance digital opportunities inside their organizations, especially when outcomes, adoption, and resistance are unclear.

This course shifts from diagnosis to action under uncertainty. You will learn to distinguish between different types of opportunities, assess whether to integrate new initiatives into the core business or pursue them through parallel models, and avoid common traps such as solution-first thinking or over-scoping transformation efforts. With particular emphasis on business model logic, sequencing, experimentation, and stakeholder buy-in, you will build the strategic confidence to move credibly from insight to execution, advancing digital initiatives that are strategically sound, politically viable, and designed to learn rather than overcommit.

Programme Content

This course builds the practical innovation toolkit needed to turn digital ideas into validated, strategically grounded initiatives. By the end, you will be able to:

Assess digital opportunities and leverage experimentation
Apply tools and frameworks to business experimentation contexts
Integrate opportunity identification, business model strategy, and experimentation into a coherent approach that aligns initiatives with organizational strategy
Evaluate stakeholder dynamics and articulate how you will secure and maintain buy-in for radical experimentation within your organizational context
Demonstrate a commitment to disciplined experimentation over solution-first thinking, valuing evidence and continuous learning
Develop a practical job aid for prioritizing and testing opportunities, including business model implications, critical assumptions, testable hypotheses, and experiment sequencing

Delivered fully online and self-paced, this course features four in-depth modules (approximately two to three hours each). You will move through a blend of short-form video lectures, guided workbook reflections, applied activities, and optional stretch exercises that connect frameworks to real organizational situations.

You will go beyond concepts and put ideas into practice. Specifically, this course will equip you to:

Complete opportunity assessments, business model analyses, assumption-mapping exercises, and experimentation plans based on your own organizational context
Build an innovation toolkit and learning journal that captures your frameworks, hypotheses, and experiments
Produce a capstone project that pulls together everything you’ve learned into a cohesive innovation plan you can put to work right away

By the end, you will have the strategic confidence and practical tools to advance digital initiatives with discipline, making informed bets, sequencing investments wisely, and building organizational support along the way.

Programme Audience

This course is designed for professionals who must turn digital ideas into defensible strategic initiatives, including:

Strategy and innovation leaders responsible for identifying and advancing digital opportunities
Product and platform leaders charged with launching new digital initiatives and evaluating business model fit
General managers and functional leaders sponsoring or evaluating innovation efforts within their organizations
Entrepreneurs and internal venture builders who need structured frameworks for testing ideas and building organizational support
Leaders involved in evaluating or pitching digital opportunities who want to move beyond intuition to evidence-based decision making

To further leverage the value and impact of this program, we encourage companies to send cross-functional teams of executives to Wharton. We offer group-enrollment benefits to companies sending four or more participants.

Programme Benefits

Assess digital opportunities and leverage experimentation
Apply tools and frameworks to business experimentation contexts
Integrate opportunity identification, business model strategy, and experimentation into a coherent approach that aligns initiatives with organizational strategy
Evaluate stakeholder dynamics and articulate how you will secure and maintain buy-in for radical experimentation within your organizational context
Demonstrate a commitment to disciplined experimentation over solution-first thinking, valuing evidence and continuous learning
Develop a practical job aid for prioritizing and testing opportunities, including business model implications, critical assumptions, testable hypotheses, and experiment sequencing

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

The Wharton School

Executive Education Office

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https://www.wharton.upenn.edu
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Advancing Digital Innovation | The Wharton School