Indian Institute of Management Calcutta

Advanced Programme in Strategic Leadership Communication (APSLC)

Indian Institute of Management Calcutta

Leadership And General Management Programmes

About Programme

The programme will span over 6 months, 32 virtual/classroom sessions comprising 11 learning modules with a blend of lectures, case studies, workshops, online presentations and detailed personalized feedback. The overall objective of the programme is to equip the participants with strategic skills in leadership communication to enable them assume leadership positions in future. The programme presents new paradigms of leadership communications in the form of strategies (including behavioural economics), inflections of digital technologies (including AI and gamification), analytics (including stories, skillsets and markets) and performative communication (including public speaking and data presentations). The programme presents new strategic frameworks of communication both theoretical and practical demonstrating their applications in diverse domestic and international corporate cases. The major takeaway of the programme is to provide a novel communication guidebook that can help corporate leaders operationalize their vision and mission.

Programme Content

Leading with Communication Strategy: Conceptualizing of a start-up toolkit for positioning communication not just as medium of interaction but as leadership strategy.
Sales Pitch through Impactful Argumentation: Using the NUDGE factor from the domain of behavioral economics as communication converters.
Public Speaking – Crafting a Contemporary Public Narrative: Repositioning oration as a leadership skill for contemporary inclusive oriented industry and policy.
Leveraging Digital Communication for Leaders: Preparing platform-oriented strategies for digital presence and impact
Inter-Cultural Business Communication: Understanding of various cultural dimensions which are active in transnational work spaces for designing effective communications.
Data Presentations: Reorienting data through stories for persuasive presentations.
Leaders as Conflict Processors – Conflict Resolution and Negotiation: Transposing communication from the area of literature to the disciplines of behavioral sciences.
Story-telling in the Digital Era – Employing trans-medial, branding and digital story-telling as leading market influencers
Communication Analytics – Visual Communication Trends: Adopting a neo-classical approach in analyzing visual data in the larger pool of data analytics for business investigations
Communicating With(out) AI: Understanding how AI (primarily large language models (LLMs) and the age of generative text affects leadership communication.
Gamification: Leveraging game-like elements in non-game scenarios.

Alumni Benefits

LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 35,000 members.
LDP Alumni are given an email-id in the IIM Calcutta domain.
LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

Pedagogy

Pedagogy
Modules will be interactive with a blend of lectures, case studies, video graphed presentations and personalized feedback.

Testimonials

"This programme has actually been curated in a manner for us to focus on communication as well as making sure that we utilize the strategies in building a stronger communication capability while working on negotiations, as well as making sure that we utilize these skills and communicate the brand proposition the way that we wish to. This was very nicely done in 6 months while making sure that we start with two campus immersions. The first immersion was to know our peers and get along pretty well in terms of programme and the second campus immersion has actually added to our stronger bonding. This Programme, I feel is for people who want to utilize communication as a channel for building a better branding for themselves as well as for their organization."

Monica Marwah

Director HR,BluePi Consulting

"I manage a large team and it has been always a challenge to define, envision and communicate in a very short period. What happens is that nowadays, when there is a lot of work there is limited interaction time. So we have to communicate the right message and set up the purpose for people in a very short time. A lot of stakeholder management, negotiation and other things also happen at the same time. My aim here was to learn and improve my skills so that we could create a higher impact in terms of the vision, purpose, results, etc. in the organization. We started with how you define communication technically and what are the different parts of it, whether it is storytelling, negotiation, or conflict management, or where it was an intercultural scenario where we talk across continents. So what it gave me was the framework where it helped us in understanding how you should go ahead and talk in a different scenario, whether you're talking to an external customer or an internal customer or you are interacting with the vice president or you are interacting with the engineers who report to you or with your sideways team."

Purushottam Kumar

Batch: Batch 05

"IIMC has just not been an experience but it is a dream come true. I always wanted to be a part of this prestigious institute and today am a proud alumnus of the Executive Programme in Communication Strategies for Corporate Leaders batch 02. During the pandemic, did I hardly think I would take the leap and join a course. I am a communication professional, and I wanted to learn something surrounding the same when I came across this course. The course modules were absolutely well designed, and the professors' delivery made the classes engaging and cross-learning platform. The course not only helped in enriching knowledge but also provided a platform to network with a wide range of professionals from various fields. This course has helped me in understanding the brand credibility and has sharpened my communication skills through better negotiations and argumentations. This course is definitely the right choice for corporate leaders where one can apply the knowledge gained through practical applications."

Chitralekha Dhar

Engineering Lead,Google India Pvt.Ltd

"It was a great experience for me. During the course also I was seeing changes in the way I speak with people and choice of words I used before and after the course, really impacted me in my career growth. The kind of preparation needed before attending meetings, this course showed me. I will be thankful to VCnow and IIMC"

Srikanth Palaparthy

Batch: Batch 05

"The 9 months journey with IIM Calcutta, finishing the Executive Programme in Communication Strategies for Corporate Leaders was a fantastic learning experience. Our program directors Prof. Pragyan Rath and Prof. Apoorva Bharadwaj kept us on our toes through this learning journey. Thanks to all the other professors too, who added different flavours to this entire course. The real life examples and anecdotes shared, the new concepts I got exposed to and just the sheer energy and enthusiasm the other participants brought to the table, meant our Saturday mornings were a fun filled educational exploration. The network I personally built over these few months is invaluable and my biggest take-away, apart from the enriching learning. Being an alumni of such a reputed institution is an honour as well as a responsibility. As a Brand Ambassador of IIM Calcutta, I will do my best to uphold this long and proud legacy."

Swamini Gunasekar

Business Consultant, Ernst Young LLP

"The programme helped me in terms of growth of my future , professionally in my career and in my personal life."

Ritesh Kumar

Batch: 2

"This course helped me to grow my expertise in communication to handle bigger team as am satisfactorily trained by the best available professors."

Imran Sayed

Associate Manager and company Brillio

"Its a life changing experience for me and am so glad that all the queries during the curriculum was resolved satisfactorily by both the teaching and non-teaching staff."

Uttama Sorout

Batch: 2

"My expectations were really met through the program and am ready to apply all the techniques learnt in both my professional and personal life."

Lopamudra Sengupta

APAC Middle East Customer Service (CS) Communications Manager, Amazon

"The course is designed in such a way that it touches all the aspects of communication in a broader sense and its going to help both my personal and professional life."

Rupanjali Basak

Batch: 2

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Business Development Manager, Forestry Innovation Consulting India Pvt Ltd

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Batch: 2

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Head - Cards Unsecured Lending, The Federal Bank Ltd

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Executive Assistant to CEO, Jubilant Food Works Limited

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Calcutta

Executive Education Office

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https://www.iimcal.ac.in
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Advanced Programme in Strategic Leadership Communication | IIM Calcutta