Indian Institute of Management Calcutta

Advanced Programme in Digital Business Leadership (APDBL)

Indian Institute of Management Calcutta

Leadership and General Management Programmes

About Programme

The information systems and technology function and the IT service providers are in the throes of the so-called 'digital and AI' shift, a shift that is as palpable in its consequences for business performance and talent as it is difficult to specify. Digital has opened up enormous opportunities for those willing to transform while leaving little for those reluctant to explore. We expect that, while technical capabilities would remain to be core components of such a reskilling, it would also involve a review of traditional managerial competencies. Digital and AI enablement initiatives will require firms to nurture business leaders who can sense, think, craft, and act upon digital and AI strategies. It is towards this need for techno-managerial reskilling that the Advanced Programme on Digital Business Leadership seeks to contribute.

The Advanced Programme in Digital Business Leadership is conceptualized as a programme for business leaders who aim to use digital technologies and AI as the primary base of competitive advantage for their business as well as for those aspiring to grow into Chief Digital Officers or Chief Technology Officers. It aims to develop future-ready digitally-inclined business leaders from across industry sectors including IT, Manufacturing, Banking and Financial Services, Consulting, FMCG, Automobiles and Logistics. This programme will be also extremely helpful for current or aspiring start-up leaders who would like to develop digital and AI first products.

The Programme is targeted at roles such as

Programme Content

Programme Content

Module 1: Sense Digital

Understanding Disruptive Technologies Digital Transformation

Digitalization amidst Deglobalization

Problem Framing Amidst Ambiguity Uncertainty

Platform Businesses in India

Sectoral Perspectives on Digital Business Leadership Sapere aude, .

Module 2: Think Digital

Economics of Digital

Demystifying Deep Tech and the Pillars of Digital Business (Applications of AI and Generative AI in Business)

Customer-Centricity in the Digital Age, .

Module 3: Craft Digital

Strategic Thinking and Digital Business Models

Succeeding with Digital Products

Recrafting Marketing in the Digital Era

Embedding DeepTech and AI in Organizations

Digital: A Policy Perspective Sapere aude

Module 4: Act Digital

Engaging the Self Amidst Change

Managing Change

Strategic Leadership for Enterprise Growth,

The Agile Organization

Storytelling and Strategic Communication in the Digital and AI Era

Digital Dilemmas and Ethics in the Age of AI and Big Data Sapere aude

Programme Audience

The course is ideal for business heads as well as experienced executives in both Functional and IT departments across industries - BFSI, FMCG, Consulting, Healthcare, Automobiles, Travel Tourism, Retail, Energy, E-Commerce, Entertainment, Media and Education; Business-Technology Consultants in IT Companies and other tech-inclined business professionals. We expect our participants would have aspirations for leading digital initiatives in their own organizations or in their client firms.
Bachelors degree or post-graduation in any discipline with at least 50% marks
Minimum 12 years of work experience

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

Indian Institute of Management Calcutta

Executive Education Office

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https://www.iimcal.ac.in
Kolkata, India

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Advanced Programme in Digital Business Leadership | IIM Calcutta