The sales and marketing function at any organization forms the backbone of the business. A proper and scientific approach to the sales and marketing functions not only makes the business viable and efficient but also makes the business reasonably immune to sudden and inevitable environmental changes. This one-year course is developed with the clear focus on sales and marketing for big corporates, small and medium enterprises, and for entrepreneurs.
Modules:
Capstone Project
Programme is targeted at middle to senior level executives in sales and marketing function from both product and service marketing organizations. The pedagogy will primarily be participant centric (case-based) with special emphasis on experiential learning. Participants looking for cutting-edge knowledge on both strategic and tactical issues in sales and marketing of products and services (including consumer and institutional markets) may apply for the programme.
Working professionals with a minimum of eight (08) years of work-experience and who are interested in pursuing a career in the area of sales and marketing will find the course interesting and stimulating. Specifically, executives working in sales/marketing/operations/customer relations/marketing analytics will find the course useful to increase their productivity and growth.
"APMP-14 was a highly interactive batch with an incredibly supportive faculty. I want to emphasize that while we covered the basics of accounting and a variety of marketing metrics in the MBA program, the real value comes from applying this knowledge in the real world. Learning provides knowledge, but practical experience is what truly makes a difference. If you've been in marketing for more than five years, you're likely to be familiar with the nuances of the field. However, during my campus visit to IIMC, the lectures and exercises we participated in revealed that marketing goes far beyond just planning and execution. Its about turning a product into a profitable venture and learning to work effectively across different functions"
Uma Chhabria
Earnest John Group of Companies, Marketing Manager
"The Advanced Programme in Management (APMP) at IIM Calcutta was a transformative experience that exceeded my expectations. The curriculum was thoughtfully designed, covering a comprehensive range of topics that are crucial for today's dynamic business environment. I am Meenu Sasikumar, the founder and CEO of AMG Invest, a business consulting and startup enabler. We help founders across different sectors and geographies connect with strategic investors during their funding journey. Overall, the APMP at IIM Calcutta has equipped me with the skills and confidence to tackle complex challenges and drive meaningful change in my organization. I highly recommend this programme to anyone looking to advance and make an impact in career or business."
Meenu Sasikumar
Batch: 14
"I have gained excellent learning from this programme which will help me to apply in real life. Also got more insights on Marketing, Branding and Market Research, which will help me to pursue a career in my desired profile. The entire course very interesting and insightful. There have been topics which I could relate to and topics which were new, thereby helping me to enhance my knowledge."
Sreetama Sur
CEO, AMG Invest
"This course has helped me to gain different perspectives to understand the market and concepts which can be applied to grow the marketing share of the organisation. The course is an eye opener to see the market from different angles. The course is full of learning new concepts and understanding current marketing issues."
Kumar Vaibhab
Batch: 11
"This course has a structured process of managing different aspects of business. It also has an impact of proper planning and organising Implementing and reviewing business strategies. For me, every class has been like a new door to developing my business acumen."
Rajeev Joseph
ZEE Entertainment Enterprises Ltd., Executive Manager (Sales)
"The IIM Calcutta APMP accelerated my career growth and enhanced my subject expertise. The programme provided the best of resources and learning environments clubbed with campus residencies. Anyone who is thinking of making an impact in Marketing and Sales should definitely enrol for APMP programme."
Sagar Bahadur
Batch: 12
"Earlier, I was not sure about the course whether it will benefit me as a professional or no. But when I enrolled for it, the teaching style of the professors was exactly like how they would teach regular MBA students and not someone who is just doing a distance learning course. The course helped me understand business intelligence, analysis, and market observations, to structure various things, to position the brand, and moreover it helped me as an individual to expand my thought process."
Ravi Anand
The Times of India Group, Chief Manager
"It was an intense one-year journey, which gave me an opportunity to learn various marketing functions using case study methodology from the best professors in the field. This Programme helped me understand different facets of a business."
Anu Abraham
Batch: 12
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Vedanta Ltd ESL Steel Ltd, Product Head
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Batch: 12
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The University of Queensland , Australia, Principle Adviser- Strategic Initiative - India
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Batch: 10
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Udaan.com, Regional Lead
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Oil Natural Gas Corporation Limited (ONGC), Chief Manager (Marketing)
Same topic, Similar duration - Broader exploration across all institutes
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Prashansa Uttam
Programme Advisor
Executive Education Office
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