Programme Content
Programme Contents
PERSPECTIVES ON INDIVIDUAL DIMENSION
Personality Traits and Models
Personality and Work Behaviour vis-à-vis attitude
Motivation and Needs
Coping with Stress and Emotional Intelligence
MANAGERIAL ECONOMICS (MACRO AND MICRO)
Microeconomics
Macroeconomics
Interrelation of Micro and Macro in Decision Making
Quantitative and Analytical Tools in Managerial Economics
Applications of Managerial Economics
STRATEGIC FINANCE FOR CORPORATE LEADERS
Capital Budgeting and Capital Structure
Financial Decisions, Dividend Decisions and Investment Decisions
Working Capital Management
Risk Management and Financial Planning
Business Valuation and Shareholder Valuation
Financial Analysis for Decision-Making
Behaviour Corporate Finance and Valuation
Merger and Acquisition
LEADERSHIP AND BOARDROOM COMMUNICATION
Communication Strategies for Leaders
Building Trust and Psychological Safety
Communication Styles and Adaptability
Crisis Communication
PERSPECTIVES ON GROUP DIMENSIONS
Group Roles and Responsibilities
Group Norms and Conformity
Group Cohesiveness and Dynamics
Status and Power within Groups
STRATEGIC MANAGEMENT
Vision, Foresight and Execution
Environmental Analysis
Strategy Formulation
Strategy Implementation and Evaluation
PROBLEM STRUCTURING AND DECISION MAKING
Understanding Problem Structuring
Problem Structuring Methods (PSMs)
Role of Facilitation and Group Processes
Decision-Making under Uncertainty
CREATIVITY AND INNOVATION
Understanding Creativity and Its Types
Innovation Management and Implementation
Fostering a Culture of Creativity and Innovation.
Creativity and Innovation in Strategic Management
STRATEGIC HR
Aligning HR Strategy with Organizational Goals
Talent Management
Change Management and Employee Engagement
Performance Management and Reward System
ASSESSING AND CREATING CUSTOMER VALUE
Customer Value Assessment Framework
Methods for Measuring Customer Value
Creating Customer Value through Innovation and Differentiation
Communicating and Delivering Customer Value
OPERATIONS MANAGEMENT
Process Design and Workflow Optimization
Strategic Supply Chain Management
Theory of Constraints
Capacity Planning and Scheduling
Strategic Planning and Performance Management
COMPETING THROUGH BUSINESS MODELS
Types of Business Models
Creating and Sustaining Competitive Advantage
Innovation in Business Models
Strategic Adaptation and Business Model Evolution
BRAND AND PRODUCT MANAGEMENT
Brand Strategy and Positioning.
Brand Identity and Personality
Product Lifecycle Management
Brand Equity and Customer Loyalty
Marketing and Communication Strategies
DIGITAL GROWTH AI DRIVEN MARKETING AND SALES
AI-Powered Personalization and Automation
Omnichannel Experience Design Integrated Growth Platforms.
Storytelling, Video Emerging Media
Voice, Visual and Generative AI SEO
Marketing Analytics ROI optimization.
STRATEGIC AGILITY AND RESILIENCE
Building a Culture of Agility
Sensing and Responding to Change
Balancing Stability and Flexibility
Leadership and Organizational Commitment
Strategic Resilience and Risk Management
BUSINESS ANALYTICS AND STRATEGIC DECISION MAKING
AI-Driven Predictive Analytics
Real-Time Enterprise Dashboard and Decision Intelligence
Customer Segmentation and Lifetime Value Modelling
Marketing Attribution and Performance Optimization
Data Visualization and Decision Support Tools
Please Note: Modules topics are indicative only, and the suggested time and sequence may be dropped modifiedadapted to fit the participant profile amp; programme hours.
Duration Number of Session Hours
Duration: 12 Months
Number of Hours: Approx. 163 hours
Number of Sessions (75 Minutes each): 130 sessions
Online sessions: 106 sessions
On Campus: 24 Sessions
On-campus orientation module of six days duration:
6 residential days at the IIM Indores Indore Campus
1st campus immersion after 3-4 months: 3-day duration: 12 sessions.
2nd campus immersion towards the end: 3-day duration: 12 sessions.
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the on-campus module is not conducted due to a COVID-like situation, the same will be included in the total number of sessions.
The programme duration may be slightly extended due to unavoidable situations.
