Programme Content
The curriculum unfolds across four phases and ten modules, progressing from cross-functional foundations to integrated general management thinking.
Module 1: Managerial Judgment, Economics and Decision Making Under Uncertainty
Evaluate decisions under uncertainty by recognising cognitive biases and structural constraints
Construct decision frames that hold up under peer and leadership scrutiny
Differentiate between situations that call for analytical rigour and those that require judgement under incomplete information
Module 2: Cross-Functional Value Creation: Markets, Capital and Operations
Integrate perspectives across marketing, finance, and operations to assess business problems as a system
Analyse the knock-on effects of functional decisions on value creation across the organisation
Justify resource and trade-off choices using cross-functional logic rather than departmental reasoning
Module 3: Corporate Strategy and Competitive Advantage
Assess your organisation's strategic position using industry structure, capabilities, and competitive logic
Compare growth, diversification, and positioning choices against criteria for strategic coherence
Recommend resource-allocation decisions that build durable advantage
Module 4: Strategy in the Digital Economy: AI, Platforms and Business Model Innovation
Evaluate AI and platform dynamics through a business lens to identify genuine competitive shifts in your industry
Design business model adaptations that respond to digital disruption, ecosystem competition, and data strategy
Distinguish between digital opportunities that create real value and those that generate noise
