Programme Content
Understanding Data and Decision Making
Data Science vs. Data Analytics vs. Business Analytics
Descriptive, Predictive and Prescriptive Analytics
Data Measurement and Data Cleaning
Descriptive Analytics
Data Visualization
Data Mining
Exploratory Data Analysis (EDA)
Predictive Analytics Overview
Supervised vs. Unsupervised Machine Learning
ANOVA Models
Inferential Data Analysis & Hypothesis Testing
Regression vs. Classification vs. Clustering
Regression Analysis & Logistic Regression
K-Means Clustering & Hierarchical Clustering
Principal Component Analysis (PCA)
Market Basket Analysis
Prescriptive Analytics
Optimization Models
Monte Carlo Simulation
Multi-Criteria Decision Making (MCDM)
Introduction to Artificial Intelligence in Business
Machine Learning Lifecycle in Organisations
Generative AI (ChatGPT, LLMs and Business Applications)
Prompt Engineering for Analytics Tasks
AI-Powered Analytics Automation (Insight Generation, Reporting)
AI Agents and Workflow Automation in Business
Marketing Analytics: Customer Segmentation, Campaign Performance, CLV, Personalisation & Recommendation Systems
Financial Analytics: Risk-Return Analysis, Forecasting, Fraud Detection and Credit Analytics
Operations Analytics: Demand Forecasting, Inventory Optimisation, Process Analytics, Supply Chain Analytics with AI
HR Analytics: Attrition Prediction, Workforce Planning, Performance Analytics, AI in Hiring & Talent Analytics
Big Data Concepts (Volume, Velocity, Variety)
Hadoop and Spark Ecosystem
Data Lakes vs. Data Warehouses
Cloud Platforms Overview (AWS / GCP / Azure)
Modern Data Stack (Snowflake, BigQuery)
Real-Time Analytics and Streaming Basics
Industry-based dataset and problem statement
Domain-specific tracks: Marketing / Finance / Operations / HR
End-to-end flow: Problem Identification > Data Preparation > Modelling > Insights > Recommendations
Domain-specific tracks: Marketing / Finance / Operations / HR
PROGRAMMING & DATA MANIPULATION
Python 3.x
Jupyter
Google Colab
NumPy
Pandas
Scikit-learn
MACHINE LEARNING
LightGBM
XGBoost
Scikit-learn
DEV & COLLABORATION
VS Code
GitHub
PuLP
Kaggle Notebooks
OR-Tools
AI & GENAI
OpenAI API
ChatGPT
Prompt Engineering
Hugging Face
PRESCRIPTIVE / OPTIMISATION
Prescriptive / Optimisation
OR-Tools (Google, free)
DATA VISUALISATION
Power BI
Tableau Public
Matplotlib
Seaborn
Plotly
CLOUD & BIG DATA
BigQuery
Snowflake
Databricks
AWS Free Tier
GCP
Apache Spark
*Disclaimer - "The list of tools and topics mentioned is indicative and may be modified as per programme requirements and at the discretion of the Programme Coordinator."
