Advanced certificate in Ecommerce Supply Chain Management and Analytics

XLRI - Xavier School of Management

Operations, Production and Decision Sciences

About Programme

Though there are courses on analytics and supply chain in general, there is a need to use the analytical techniques in the context of e-commerce. This helps in developing the analytical skill sets for people specifically for decision making in e-commerce firms. In the present world, where data is valued as an asset, it is essential to use the data appropriately for the betterment of business. The program is designed for developing participants to constructively use the techniques in their respective work areas. The program is tailored to address this gap between analytics and its application in e-commerce. Various cases and applications will be covered from different domains in e-commerce economy. To preside over a successful implementation of supply chain management and analytics techniques in the organization the managers must have a good understanding of the basics, and it is quite impossible to get a feel without getting one’s hands dirty. The tools that we will use are Python, R and Excel. At the end of this program, participants will be able to:

Identify areas in e-commerce organization where analytics can be used for improvement

Motivate participants having an analytics orientation to employ the same in the context of e-commerce

Develop employees in analytical e-commerce companies to increase their fit in the company

Help build data driven e-commerce organizations

Evaluate decisions based on analytical skills in e-commerce firms

Programme Content

Ecommerce Process and Business Models

E-Commerce Revenue Models

E-Commerce Payments & Security Systems

Data Visualization and Storytelling for Ecommerce platform

The art of storytelling with data

Data visualization for Ecommerce – concept and application

Data visualization for Ecommerce using Tableau

Ecommerce infographics

Basics of Statistics and Analytics for Ecommerce

Basics of Probability & Probability Distributions

Sampling & Hypothesis Testing

Regression Techniques in E-Commerce Analytics

Category Management in Ecommerce Using Analytics

Introduction to Category Management

Market Basket Analysis

Recommendation Engine

Online Consumer Insights

Segmentation and targeting

CLTV

Churn Analysis

Online conversion tracking

Multi-Channel Attribution

Ecommerce Supply Chain Analytics

E-Commerce Procurement Analytics

Fulfilment Analytics

Optimizing Supply Chains in E-commerce

Mobile App Analytics for Ecommerce

Mobile App Audience Analytics

Conversion tracking in Mobile App

Analyzing conversion funnel

Mobile event set up and tracking

Social Media Analytics for Ecommerce

Understanding ecommerce consumer behaviour from social media handles (Facebook, Twitter, etc.)

Text analytics for E-commerce

Pricing and Assortment Analytics for Ecommerce

Pricing structure in Ecommerce

Demand prediction and impact on pricing

Price optimization and dynamic pricing

Assortment optimization

Pedagogy

The primary method of instruction will be through LIVE lectures that will be beamed online via Internet to student desktops/laptops or classrooms. The pedagogy will comprise lectures, case walkthroughs, and analytical exercises imparted by XLRIs faculty. Concepts will be explained using examples drawn from the real life. All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

Programme Audience

This course is aimed primarily at people employed at or willing to work at e-commerce firms, to equip them with necessary analytical skills for business benefit of e-commerce firms. This will enable the participants to make data driven decisions and fit themselves appropriately in the e-commerce economy.

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Prashansa Uttam

Programme Advisor

+91 9403890085[email protected]Mon – Fri, 9am – 5pm IST

XLRI - Xavier School of Management

Executive Education Office

https://www.xlri.ac.in

Jamshedpur, India

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