Activating AI for business (In English)

In a context of rapid technological acceleration driven by the rise of generative AI, understanding its impact on operations, customer relationships, and strategy has become a critical challenge for business leaders. The Activating AI for Business executive program offers a practical, results‑oriented approach based on the analysis and hands‑on application of real-world use cases. Participants learn how to translate business challenges into relevant AI initiatives, assess their feasibility, and measure their value in terms of productivity, ROI, and organizational impact.The program also addresses the conditions for scaling AI deployment, integrating key dimensions such as governance, compliance, and ethics. It enables organizations to embed AI adoption that is pragmatic, strategic, and capable of creating lasting value.

Gain a clear, accessible, and operational understanding of generative AI and its main business applications.

Explore AI use cases across three key dimensions: internal (operational excellence and productivity), external (customer experience and product innovation) and transformation opportunities.

Translate a business challenge into a concrete AI initiative, assess feasibility, measure value (productivity, ROI), and identify initial implementation levers.

Analyse the impact of AI on productivity, roles, and work organisation, as well as the practical conditions for deployment within organisations.

Assess productivity gains, measure business and organisational impact, and identify levers to scale AI initiatives effectively.

Understand compliance, risk management, and ethical challenges to ensure responsible and secure AI adoption.

Pedagogy: The programme is delivered entirely in person and is designed to offer a comprehensive learning experience combining conceptual inputs, interactive workshops, and hands‑on practice.Practical activities are based on an AI‑enhanced interactive Canvas, which is an HEC exclusive and proprietary tool called Aitelier, allowing participants to directly experiment with AI tools in an augmented work environment. This approach makes concepts tangible, accessible, and immediately applicable to real business challenges.The programme emphasises experiential and social learning, encouraging peer exchanges and anchoring learning outcomes in participants’ professional contexts.

Evaluations: 2 case studies, in groups with an oral or written presentation

This program is designed for executives, managers, and business leaders with a minimum of 5 years of professional experience, who wish to enhance their understanding of AI and develop their ability to be informed actors in this transformation. It is aimed at participants from any sector of activity.

Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.