Programme Content
Economics
Microeconomic Analysis and Policies: Explores fundamental economic principles and their applications to decision-making, focusing on market dynamics, consumer behaviour, and government policies.
Economic Environment and Policies: Examines the role of information systems in driving business strategy, innovation, and operational efficiency.
Finance & Accounting
Corporate Finance: Covers financial decision-making, capital structure, and valuation to enhance corporate performance.
Financial Reporting and Analysis: Focuses on interpreting financial statements for informed decision-making and assessing business health.
Managing Cost and Control: Teaches cost management strategies and control systems to optimize resource allocation.
Human Resources Management
Developing Human Resources: Emphasizes strategies to enhance employee capabilities and align human resource development with organizational goals.
Performance Appraisal & Rewards: Examines techniques for evaluating employee performance and designing effective reward systems.
Leadership
Leadership Skills: Explores leadership styles, motivation techniques, and strategies to drive organizational success.
Managing Negotiations: Develops negotiation skills to achieve optimal outcomes in complex business scenarios.
Marketing
Marketing and Customer Value: Customer Analysis, Competition Analysis & Assessing Marketing Environment
Designing Market Offer and Delivering a Marketing Offering: Sensing Customer Value and Designing, Pricing Decisions, Sales and Distribution Management & Communication Strategy and Management
Marketing Analytics: Analyzing Web Data - Customer Opinions, Customer Valuation, Digital and Social Media Analytics & AI/ML applications in Marketing
Operations and Decision Sciences
Business Analytics and Big Data: Explores data-driven decision-making using advanced analytics and big data tools.
Operations Management: Focuses on optimizing production and operational processes for efficiency and effectiveness.
Quantitative Decision Making: Teaches quantitative methods to solve complex business problems and make informed decisions.
Technology
Managerial Computing: Covers tools and techniques for leveraging computing technologies in managerial roles.
The Social Media and Communicating Corporate Reputation: Examines the strategic use of social media to build and manage corporate reputation.
Capstone: An integrative module enabling participants to apply management concepts to solve real-world business challenges.
This is an indicative list of courses, subject to adjustments or additions to ensure a comprehensive learning experience.
