Last date to apply: December 21, 2026 · Program starts on January 4, 2027
About Programme
The 3-Tier Concept
The 3-Tier Programme (3-TP) is a set of flagship executive programmes designed, developed and offered by the Indian Institute of Management (IIMA) with the following management philosophy:
Managerial effectiveness is enhanced if managerial competence and skill development activity are viewed from the perspective of the entire organisation.
Organisational growth and development are facilitated if executives are exposed to learning opportunities and experiences that simulate the activities and responsibilities of teams in organisations.
The process of change is accelerated and sustained when interventions on managerial skills are initiated simultaneously at several levels.
The potential for the development and up gradation of its people is considered a critical factor for an organisation in the long term.
Operationally, 3-TP is a set of three executive programmes designed to meet the developmental needs of middle, senior and top executives of medium and large organisations.
The 3-Tier Programmes which have been offered over 66 times in the past have so far attracted over 11,336 participants from public, private, and government sector organisations.
Senior Leaders’ Programme
This programme is positioned at a strategic and senior leadership level and is meant for functional/domain heads and general managers who are involved in both strategy formulation and execution.
Certification and IIMA Alumni Status:
At the end of the Programme, eligible participants will be awarded a Certificate of Participation and Alumni Status from IIM Ahmedabad.
Programme Content
The programme is divided into several interdependent modules, each of which focuses on a different aspect or function of management from a senior management perspective. The programme concludes with an integrated exercise requiring participants to apply their learning from the modules to a real-life case.
Modules
Business Analytics
Data-driven decision-making
Using analytics to deliver better value
Making business decisions using analytical tools
Data Visualization for Decision Making
Business and Competitive Strategy
Strategic Positioning
Competitive and market dynamics
Strategy execution and organizational alignment
Corporate Finance
Understanding corporate investment
Making financial decisions
Corporate Governance and Ethics
Role of the Board in governance
Ethical perspectives
Corporate Strategy
Managing growth and diversification
Mergers, acquisitions and valuation
Managing Strategic Alliances
International expansion
Corporate Entrepreneurship
Tracking organisational performance through Performance Management Systems
Decision Analysis
Problem structuring and analysis
Dealing with uncertainty
Revenue Management
Economic Environment and Policy
Framework for understanding the macro-economic environment
Elements of fiscal and monetary policies
Global economic environment
Financial and Cost Accounting
Analysis of financial statements
Costing for managerial decisions
Human Resource Management
Emerging trends in human resource management
Managing human resources for enhancing performance
Innovation and Change management
Disruptive innovations
New-age business models
Developing an entrepreneurial mindset
Managing innovation across borders
Information Systems
IT as an enabler for modern businesses
Strategic IT
Legal Aspects of Business Management
Contracts in business
Dispute resolution
Intellectual property issues
Managerial Communication
Effective communication with internal and external stakeholders
Managing negotiations
Communication in crisis situations
Marketing Management
Customer value creation
Product market choice imperatives
Product positioning
Trends in modern-day marketing
Operations Management
Organising operations for efficiency and effectiveness
Quality management and assurance
Managing Projects
Uncertainty, Complexity and Risk in Projects
Leadership by Project Management
Organisational Leadership
Managing competencies
Emotional Intelligence
Leadership and team-building
Power in organisations
Risk Management
Understanding the role of Risk Management in modern business
Assessing financial and business risk
Opportunity engineering
Programme Objective
The objectives of the programme are to:
Help participants in developing the outlook of a strategic business unit head or functional head, which requires the integration of the organisation’s overall strategy with functional strategies in various areas of management.
Sensitise participants to key contemporary concerns like the glocalisation of business, managing ambiguity and talent retention.
Enable participants to view various functions of management in today’s rapidly changing global economy.
The programme emphasises the decision-making and problem-solving approach through the dominant pedagogy of the “Case Method of Learning”. The approach involves defining problems, specifying objectives, generating criteria, developing options and choosing the best alternative in an uncertain environment. The case method uses real-life situations for discussion, thereby enhancing the applicability of the learning from the pedagogy. Additionally, the programme helps develop leadership skills such as coordination, motivation and inspiration and suggests measures to monitor and control processes and functions.
Alumni Benefits
Certification and IIMA Alumni Status:
At the end of the Programme, eligible participants will be awarded a Certificate of Participation and Alumni Status from IIM Ahmedabad.
Pedagogy
A mix of pedagogical tools — cases, lectures, discussions, presentations, audio-visuals and experiential exercises will be used. A typical day will include about five hours of classroom sessions and about six hours of group work and preparation for classroom discussions.
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